About | A lifestyle brand with precise choices and unique design

We believe that a quality selection is not measured by the quantity of items, but by the level of choice.

In the product selection process, we consider parameters such as:

Products should be beautiful, but also useful.

We look for items that combine aesthetics with solutions suitable for daily life.

We examine the important characteristics of each product:

We believe that a good product is one that provides a sense of value over time — not just at the moment of purchase.

AB-28 Collections

The brand starts from the worlds of bags and accessories, but our vision is broader.

In the future, we will expand our collections to additional areas:

Items that allow for personal style expression and complement the daily look.

Products designed to improve the living environment and add comfort, order, and design.

Smart solutions for people on the go who want to combine utility with design.

Choices suitable for special moments and for people who love to give something with meaning.

Trust is a central part of how we build AB-28.

Therefore, we emphasize:

We believe that a strong brand is built not only from the products it sells but from the experience it creates.

Our vision is to build an Israeli lifestyle brand with an international standard.

A brand that connects modern design, utility, and accessibility and brings products chosen with thought and not from excess.

AB-28 will continue to evolve with new collections, new categories, and a community of people who appreciate good choice.

Less noise. More choice